Alex Mei
• Brand Consultancy • Brand Identity •
Redefining Intimacy for Every Body
At Alex Mei, the philosophy is simple yet revolutionary: lingerie that celebrates every body, regardless of shape, size, or colour. This brand stands as a beacon of inclusivity and confidence in the intimate apparel industry, challenging the traditional narrative that lingerie is solely a woman's domain.
In our collaboration, Talk Doesn't Cook Rice embraced this ethos, crafting a logo and selecting brand colours that resonate with gender neutrality, sensuality, innocence, and an air of mystery. The logo itself is a harmonious blend of curves and lines – a visual representation of the interplay between feminine and masculine energies. It's more than a symbol; it's a statement about the symbiotic relationship inherent in sexuality and identity.