HUMA
• Brand Strategy • Brand Identity •
The ESG Frontier: Writing HUMA’s Story For A Sustainable Future
At Talk Doesn't Cook Rice, we thrive on creating brand stories that resonate and inspire. Our latest adventure with HUMA is a testament to this ethos. HUMA, a pioneering force in the ESG sphere, partners with companies to champion environmental, social, and governance excellence. Their mission? To usher organisations into the adaptation economy, minimising planetary impact with their groundbreaking ESG due diligence framework.
Storytelling with a purpose was a key driver in us delving deep into HUMA's ethos, sculpting a brand story that’s not just told, but felt. This narrative became the heartbeat of their mission, resonating with every stakeholder. Our strategy unearthed HUMA's core values, aligning them with a brand personality that's as dynamic as their approach. This alignment ensured that every communication echoed their commitment to a sustainable future.
The pièce de résistance of our collaboration is the Brand Book. Conceptualised and designed by us, this Brand Book is not just a guide; it's a narrative, a visual journey, and a strategic toolkit all rolled into one.
On the visual frontier, our brand identity work for HUMA was nothing short of a renaissance. The logo we created artfully manifests as a stylized bird, elegantly embodying the essence of the letter 'H'. This design choice symbolises freedom and perspective, reflecting HUMA's commitment to elevating environmental, social, and governance practices. The bird motif, a universal emblem of aspiration and progress, captures the spirit of HUMA's mission to foster sustainable change and innovation.
Accompanied by meticulously chosen typography, it speaks volumes of their precision and commitment. The colour palette we selected reflects HUMA's earth-conscious ethos and innovative spirit, ensuring visual harmony across all mediums.
Working with HUMA was more than a project; it was a delightful synergy of minds and visions. We reveled in every moment of this creative endeavour, and the result? A brand identity and strategy that’s not just sustainable but sustainably enchanting.