Libeara
Fractional Chief Marketing Officer • Brand Strategy • Brand Identity • Social Media • Content
Libeara's Partnership with Talk Doesn't Cook Rice: Upward Mobility in Action
In a landmark project with Libeara, a pioneering institutional-grade tokenisation platform transforming government securities, Talk Doesn't Cook Rice embarked on a partnership defined by shared ambition and clear goals. We were tasked with crafting a comprehensive brand and marketing strategy for their successful go-to-market debut.
This collaboration went beyond the typical client-agency relationship. Working closely with Libeara’s founding team, we crafted their brand strategy, encompassing their vision statement, mission statement, unique value proposition, and brand personality. Our combined efforts ensured that Libeara’s innovative approach was effectively communicated and positioned in the market.
The launch was a resounding success, marking the start of an enduring partnership. A venture by Standard Chartered Ventures, Libeara's debut highlighted our role as their trusted marketing collaborator.
In 2024, our relationship with Libeara deepened. Talk Doesn't Cook Rice now serves as their Fractional Chief Marketing Officer (CMO), overseeing and providing consultancy in branding, marketing, content creation, and events. We also manage their social content and LinkedIn presence and create insightful content for their website. Our ongoing work ensures that Libeara continues to grow and thrive in the competitive Fintech landscape.
Our journey with Libeara is a testament to what can be achieved with aligned goals and a shared vision. As we continue to support their growth, we look forward to many more milestones and successes together. This case study stands as an example of our commitment to excellence and our ability to drive meaningful results for our clients.