Nike X Foot Locker

Fashion Styling

Styling the Legacy: Nike Air Force 1’s 40th Anniversary with Join Forces

Leading the fashion styling narrative, Talk Doesn't Cook Rice orchestrated a sartorial tribute to an icon. The campaign featured Singapore's renowned art collective, Tell Your Children, celebrating four decades of sneaker culture.

In this stylistic rendezvous, we blended the Air Force 1's timeless allure with the pulsating energy of contemporary art. Our vision was to create a visual narrative that not only honours the sneaker's legacy but also encapsulates the spirit of modern creativity and collaboration.

Client: Nike X Foot Locker

Project: Nike Air Force 1s 40th Anniversary

Featuring: Tell Your Children

Creative Agency: Island Boys

Director & Photographers: Chris & Shafeeq

Cam OP: Deely

Producer: Izzraimy

Production Assistant: Brian

Stylist: Talk Doesn’t Cook Rice

HMUA: Ying Cui