Spotify X 88Rising
• Creative Production •
Spotlighting Asian Hip Hop: The 88⬆ and Spotify Video Campaign
In a groundbreaking collaboration between 88Rising and Spotify, Talk Doesn't Cook Rice took the helm to create an electrifying 30-second video campaign. This project was a celebration of Asian Hip Hop, featuring the dynamic talents of Rich Brian and Higher Brothers, set to amplify Spotify’s “Beats & Rhymes” playlist.
Our role in this collaboration was comprehensive and creatively challenging. From assembling a top-tier production crew to laying out the initial storyboards, we infused every step with innovative creative direction.
Proposed Storyboard
The final product was not just a video; it was a vibrant marriage of rhythm and visual storytelling, celebrating the rich and diverse narratives of Asian Hip Hop. This campaign was a symphony of visual flair and musical prowess, perfectly capturing the essence of 88Rising's artistic vision and Spotify's commitment to diverse musical landscapes.